Czech Fest 2023: “Czech Spirit”
The client came to Monolith for technological solutions and blue-sky ideas to help the event stand out while attracting new audiences to the Czech Festival. Monolith crafted “The Heart of Czech” campaign. Inspired by the festival’s heart logo, Monolith prepared a custom installation of a 6-meter heart that would also double as a screen for projection mapping. To encourage users to capture the festival’s spirit, Monolith prepared 3 custom AR filters that included elements of the festival’s logo, poster, and Czech flag.
To bring all the elements together and increase social media posts and festival awareness, Monolith crafted a Present Campaign that awarded festival goers 1 to 3 beers from the official sponsors for following the Festival’s Instagram page, posting about the festival, and signing up for future marketing messaging.
CLIENT CHALLENGES:
The Czech Festival had 3 main pain points.
1. Crafting an innovative experience that would bring the culture of the Czech Republic immersively to the festival, creating a memorable experience.
2. Event organizers wanted a wow factor to set this year’s event apart.
3. Engage attendees while inspiring more interest in engagement and future events by:
— Increasing brand presence across the festival (and beyond)
— Collecting user data for marketing and demographic purposes
MONOLITH SOLUTIONS:
How we addressed immediate issues.
- Tight deadline: The opportunity to assist our client came just weeks before the event. Our team worked with them to quickly explore and set solutions to help them reach their objective.
- No Pre-Set-Up Time: Venue limitations required on-the-day installation and technical setup.
- Low Engagement: Initially, there were low conversions and interactions with QR codes and marketing activations, so we pivoted strategy in real- time to improve results by 100%+.
OUR RESULTS:
“Heart of Czech” Installation
- The Heart created a central meeting spot and drove traffic to nearby stands.
- The Czech Tourism Festival was impressed and asked for custom assets to be projected on the Heart during the event.
- Event organizers made a public announcement praising the heart installation during the event.
AR Filter
- The AR filters caused a vocal reaction every time they were used, sparking joy and creating a deeper connecting between the festival’s branding.
- The AR animated poster filter was particularly popular and helped promote brand + event awareness through instagram story posts.
- To access the filter, users had to scan a QR code, 30% of those scans resulted in the use and recording of a filter.
Marketing
- 20% of attendees were captured for marketing and demographic purposes
- 50% of leads captured followed the client on Instagram
- Boosted content produced for local events
- Ran (published, wrote copy, and created content) for a local vendor partner daily
